No matter what business you are in, creating a branded environment is important. “Branded environment” is an all encompassing term that describes a business’ brand marketing that includes website, products, social media, marketing materials, corporate offices, retail stores and everything else in between. This multi-dimensional approach to marketing and design elevates a business or a product beyond what it is to something far more. A branded environment is comprehensive and when you are in a retail store you know exactly where you are, when you see a product on the shelf, you know exactly who designed it, when you see a logo, you know what it is without a single word. A branded environment is the combination of all marketing approaches that also permeates the physical space of office buildings, retail stores and even factories. A branded environment is an experience and when a business takes the time to build a branded environment it can be one of the most powerful tools for acquiring new customers and maintaining their customer base long term.
A branded environment goes beyond just the customer experience and extends to the company as a whole. So many companies are famous not only for their products but for their company philosophy and approach to business. Beyond a retail setting, companies like Google or Apple have branded environments that include their corporate offices. They create an aesthetic that is in line with their business philosophy so that in turn employees are loyal and able to produce products that sync up with their overall business. This is not just for a business that sells a product, this transcends all businesses. Even a place like a hospital can create a branded environment. While it is not always thought of as a business, even a hospital must market itself and encourage individuals to choose it over another hospital. Creating a branded environment requires a skilled individual that knows how to execute a very unique plan to enhance your brand and extend it throughout every possible avenue. It requires more than a talented marketing director, seasoned graphic designer or interior designer. To create a branded environment you must have a unique understanding of how to seamlessly integrate a strategy so that an individual does not even realize fully what they are experiencing. When it is done incorrectly it will feel clunky or forced, but our team at Fry Media can help you create the branded environment you need to elevate your business to a new level.
