In a world inundated with constant advertising, both subtle and not, how can businesses grab a consumer’s attention? Truly grab it? So often, advertising is simply white noise in a sea of other advertisements but for advertising to be effective it must be unique, interesting and eye-catching. If you are advertising in a retail setting or at a trade show one unique way to stand out from the crowd and grab the eye of just about anyone is with floor and wall decals. Whether potential customers are looking up or down they are bound to notice floor and wall decals which will help them notice their distinct advertisements and be interested, which will hopefully lead to additional sales – the goal of any good advertising campaign.
When walking through a retail setting or a trade show, customers may be there with a specific list of things to look for and/or purchase, or they may simply be window shopping and wandering to see what catches their interest. Either way, you can control the messages a consumer receives and even help influence where they go in your store with the use of floor and wall decals. Floor and wall graphics can be loud, bold, and proclaim their messages with an “in your face” approach or they could be very subtle and quietly influence how a consumer shops in your store. They could be as obvious as bold arrows and specific floor designs leading customers to an area of the store where a promotion is occurring. They could simply be your brand’s logo which will help create brand recall for the consumer and ensure your brand is an image they will not forget when it comes time to shop. There can be light texture, shine, and matte finish so that the style reflects your unique brand. All of these customization options are important because once you have caught the eye of a possible customer you want them to like what they see so that they make a purchase or become a client. Additionally, floor decals reduce how slippery a floor is which is an added bonus because it increases employee and customer safety. But the best reason to use a floor or wall decal is that it leverages how much space you have to advertise to your client or customer. A sign can only do so much and there are only so many places you can display it so that it is effective. With floor and wall decals, you can easily place them wherever you need them and maximize your usable advertising space. Additionally, floor and wall decals are very durable but still quite simple to remove and will cause no damage to surfaces. This means that they can easily be changed out should a promotion change or a new ad campaign be determined. They are flexible, functional and highly effective which is why anyone should incorporate the use of floor and wall decals.